
Brand identity vs logo design: What are you actually paying for?
A logo identifies your business. Brand identity gives it a recognizable way to show up everywhere. Here's what each service includes and how to decide what you need.

Blagovest Dimitrov is a product designer with a background in digital products, digital publishing, media, web design, UX, and modern online workflows.
His work sits at the intersection of design, content, tools, and the web. Over the years, he has worked across digital publishing, product design, and websites, which has shaped the way he evaluates digital experiences: through clarity, usefulness, trust, friction, and real-world value.
Blagovest also holds a Bachelor's Degree in Psychology / Applied Criminology from Canterbury Christ Church University. That background informs the way he thinks about attention, behavior, decision-making, credibility, and how people interact with information online.
On this blog, he writes about AI, digital tools, product thinking, design workflows, and the changing way people work online. His perspective is shaped by hands-on experience with digital products, websites, publishing platforms, and practical design work.
The focus is on what is genuinely useful, not what is only new. Tools and platforms are looked at through usability, trust, clarity, friction, and overall value, with attention to how they hold up in real work beyond the initial novelty.
That filter shapes the articles, guides, tool breakdowns, commentary, and workflow experiments published here.
At its core, this page reflects the same standards behind the work: curiosity, clear thinking, attention to detail, and a preference for substance over noise.

A logo identifies your business. Brand identity gives it a recognizable way to show up everywhere. Here's what each service includes and how to decide what you need.

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